Innovative Technology Weblog

What is this for a weird image you might ask yourself. This is a ShotCode and can be used to get information about a subject on your camera phone. If you cant wait to see this miracle just grab your phone and browse to http://shotcode.com and install the right client for your camera phone.

With this software you’re able to “scanâ€? the weird image on the left of this post and you will see that your phone is connecting to www.buit.org.
 Indeed, this image is just a hyperlink but much more Innovative than a text based link.
Writing this I’m thinking “what possibilities does this ShotCode has”
What about tagging your systems and create links to the vendor support pages, our put a ShotCode next to your advertisement in the newspaper. Print this ShotCode on stickers and put them everywhere you can think of during a fair or tradeshow. Imagine the power of ‘scanning’ the ShotCode on a business card and get much more info than a business card can contain.

ShotCode advantages:

• Especially developed for use with mobile cameraphones
• Lightning fast, stable and compact client software (~18kb)
• Esthetically pleasing and intriguing design
• Highly recognizable
• Omnidirectional
• Cost effective
• Created and implemented in minutes
• Changes are effective immediatly On the servers

When you make a Shotcode, the ShotCode servers remember which url it should point to, allowing you to concentrate on incorporating ShotCodes in media campaigns. Changing a url belonging to a Shotcode can be done online, so a single ShotCode can be used for differnt weblinks, therefore there is no need for costly offline reprints or design changes.

 

This entry was posted on Wednesday, June 7th, 2006 at 10:18 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.